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Capabilities, honestly · updated 26 July 2026

What BLAM8 does — and what it doesn't.

Every AI product page says "yes" to everything. This one doesn't. Below is the straight list — what works today, where the honest boundaries are, and what BLAM8 deliberately isn't (with pointers to the tools that are). The agent itself is built to say "I don't know" rather than make things up; its product page should behave the same way. This page is updated as features ship.

Prefer to see the machine itself? The whole pipeline is drawn node by node — guards, diary, approval, the lot — on the architecture page.

✅ Does today

The email agent

  • ✓Answers inbound customer email in your configured voice — tone, sign-off, example replies it matches — on Outlook & Gmail (secure OAuth, never a stored password)
  • ✓Grounded in your own uploaded knowledge: it quotes your real prices, policies and FAQs, and says what it doesn't know instead of inventing
  • ✓Draft-first approval queue — nothing sends without a human until you switch full-auto on, per mailbox
  • ✓Remembers the whole conversation across days; tracks who you're talking to (name & company) across a thread
  • ✓Gathers booking details into one pinned card per thread — date, job, contact — even on the entry Email plan
  • ✓Standing never-rules: thumbs-down a bad line, say what's wrong, one click — it never writes it again
  • ✓Escalation rules that hold sensitive threads for a human, even in full-auto; no-reply senders auto-skipped
  • ✓EU AI Act-ready (Art 50): replies the agent sends by itself carry an AI disclosure, on by default — replies you approve are your own human communication

Scheduling (Core)

  • ✓Books real jobs from the email conversation against a live diary — timed slots, whole days, multi-day stays
  • ✓Atomic holds: two requests in the same second cannot double-book a resource
  • ✓Hard-refuses to confirm a booking until your required details are gathered — you define what "ready to book" means
  • ✓Outlook / Google Calendar sync: confirmed jobs land in your calendar; your calendar's busy times block the diary
  • ✓Travel-time buffers between jobs (a setting you control)

Platform

  • ✓Self-filling CRM (Pro): contacts, companies, deals and promises captured from the mail flow itself — no data entry; it pre-fills quietly on every account, so it opens already populated when you upgrade
  • ✓Customer mood tracking (Pro): each contact carries a live temperature read from their own words (with the trend — improving or worsening); frustrated customers are flagged in the inbox and on the dashboard, the agent's replies change register to match, and a heated thread is always held for your approval, even on full-auto
  • ✓In-app assistant (the Concierge — full card below): answers questions pre-signup, fills your onboarding from a chat, gives help aware of your actual setup state, turns any bad draft into a rule/knowledge fix — and takes confirmed actions on your inbox, diary and CRM
  • ✓Multiple mailboxes, each with its own persona — £39/mo per mailbox beyond your plan's included one
  • ✓UK-hosted database, one isolated tenant per company, your data exportable (CSV/Excel); every agent action in an audit log

The Concierge — an assistant that takes actions

  • ✓Ask it anything about your business — it answers from your inbox, CRM, diary and knowledge base: "What needs replying to today?", "How many deals are in the pipeline?", "What's my Thursday booking?"
  • ✓Drafts email replies on request — the draft lands in your approval queue, you approve, BLAM8 sends
  • ✓Moves and reschedules bookings — capacity-checked against the live diary, with alternative slots suggested when the one you asked for is full
  • ✓Updates CRM deal stages, creates follow-up reminders and new contacts, and adds knowledge base entries — all from a single chat message
  • ✓Two-step confirmation on every action: it proposes, you see exactly what will happen, you confirm, it executes — nothing is sent, moved or created without your approval
  • ✓Confirmations are single-use and expire after five minutes; every proposal and execution lands in the audit log

Starter gets the inbox and knowledge tools; Pro unlocks the full CRM and diary actions.

Smart inbox — self-organising labels

  • ✓Every incoming email is categorised the moment it's ingested — before the draft is even generated — into six labels: Needs Reply, Draft Ready, Quote Sent, Booked, FYI (receipts, newsletters — no action needed) and Automated (system mail, correctly skipped)
  • ✓Labels follow the job, not just the mail: a new enquiry is Needs Reply, becomes Draft Ready when the reply is drafted, Quote Sent when you approve — and flips back to Needs Reply the moment the customer answers
  • ✓No rules to set up, and zero extra AI cost — classification rides the draft-generation call that runs anyway
  • ✓Filter bar with live counts per category; click any label chip to override it manually
  • ✓The Concierge reads the same labels — "what needs replying to today?" returns exactly the right conversations

Customer portal — self-service booking & Q&A

  • ✓Every business gets a public, mobile-first page at blam8.com/c/your-business — customers book, check their booking, reschedule and ask questions, all by conversation with your AI
  • ✓Conversational booking: the AI checks the real diary, offers real slots, gathers your required intake details, holds the slot and creates the booking in your diary and CRM
  • ✓No customer login: every CRM contact gets a reference code (YOURBIZ-XXXX), included with the portal link in the sign-off of every email BLAM8 sends — the code (or name + email) links customers to their booking
  • ✓Questions about services and pricing are answered from your knowledge base — with a "quote prices publicly" toggle if you'd rather take details for a personal quote
  • ✓Customisable: business name, description, service area and welcome message; anything the AI can't handle is passed to your inbox, and you get a push notification when a customer books, reschedules or escalates

Installable app & push notifications

  • ✓BLAM8 is a Progressive Web App — install it on your phone, desktop or tablet straight from Chrome, Edge or Safari; no app store, no download, no update prompts
  • ✓Opens in its own window, sits in your dock or taskbar, with right-click shortcuts straight to Inbox, CRM, Diary or Concierge
  • ✓Push notifications: "Draft ready — [customer name]" — tap to review and approve; portal bookings and escalations notify you too
  • ✓The app shell loads from cache and shows a clear offline banner when you have no signal
  • ✓Mac, Windows, iOS and Android — no Apple Developer account, no Google Play listing, no Mac required

Field OS · Trades — trades (founding partners only, not on public sale)

  • ✓Engineers with skills and job durations; jobs matched to the right person with a genuinely free slot
  • ✓Emergency-vs-routine triage read from the enquiry itself
  • ✓Quotes priced from your own rate card, in the reply
  • ✓Job board, recurring service reminders that chase their own next booking, and invoicing — edit lines, email the PDF, mark paid

Field OS · Transport — logistics (founding partners only, not on public sale)

  • ✓Orders read straight from the email — pallet types (incl. halves/quarters), weight, date
  • ✓Capacity that can't lie: remaining pallet spaces and legal payload per vehicle per day, checked atomically; best-fit onto the smallest van with room
  • ✓Routing & load planner, rate-card job pricing, driver mobile run sheet with proof-of-delivery capture, customer tracking links, live fleet board, invoicing
  • ✓Compliance watching: driver hours and vehicle MOT, tax and service dates

The newer OS modules — all early, shaped with founding partners, not on public sale

  • ✓Practice OS (clinics, salons, physios, vets, tutors, coaches): automatic recall and rebooking nudges in your voice, the 48/24/2-hour reminder cycle, no-show prediction with extra reminders, client history that fills itself in
  • ✓Storefront OS (farm shops, delis, bakeries, wine merchants, nurseries): stock-aware replies, photo-to-inventory OCR, reservations & collections, best-before specials to past buyers
  • ✓Assets OS (lettings & equipment hire): unit availability with atomic booking, deposits taken and refunded on Stripe, condition photo-diffs for damage claims, handover/return boards, maintenance scheduling
  • ✓Wholesale OS: standing-order automation, credit-limit-aware ordering, allocation & fulfilment planning, an order book that fills itself in
  • ✓Events OS (venues, caterers, wedding planners): a self-filling events board, the multi-stakeholder chase, guest & dietary tracking, timings and run-of-show

OS modules aren't sold on the website — they're developed hands-on with founding partners, one industry at a time. If your business needs this depth, email hello@blam8.com and tell us what you run; the loop works today — replies and booking from Starter, the self-filling CRM on Pro.

◐ Partial — with the honest boundary

Scheduling is customer-facing, not an executive assistant

It solves capacity: appointments, jobs, engineers, vehicles, holds. It does not coordinate your team's internal 1:1s, protect deep-work blocks, or optimise meetings across time zones — that's calendar-assistant territory, a different product.

Travel: buffers yes, route optimisation not yet

You can set travel time between jobs today. A route-optimised "book my day back-to-back around the map" assistant is a planned paid add-on — planned means direction, not a dated promise.

Seven OS module families live — at different ages

Field OS · Transport and Field OS · Trades are the most worn-in. Practice, Storefront, Assets, Wholesale and Events shipped in the last fortnight — they work, and they're deliberately early: founding partners are shaping them, and none of them is on public sale (hello@blam8.com is the door). Construction and recruitment run the core loop with tuned vocabulary and have no bespoke module yet.

Tracking links, not telematics

Customers get live tracking links for their delivery. BLAM8 does not integrate with vehicle GPS/telematics hardware, tachographs, or DVLA systems.

✕ Doesn't do — and where to go instead

Marketing campaigns & newsletters

BLAM8 answers email; it doesn't broadcast it. Want campaigns to a list? That's Mailchimp's category — our honest comparison. Plenty of businesses run both; they don't overlap.

Cross-app workflow plumbing

No Notion, Slack or CRM connectors, and no build-your-own pipelines. "Email → CRM → Notion → Slack" is Zapier's category — our honest comparison. Within its own suite, email → diary → job → invoice is fully connected with an audit log; that's the bridge we do run.

Phone answering, WhatsApp, Telegram — and SMS, for a few more weeks

The SMS channel — customers text your BLAM8 number on the same booking brain as email, missed calls get an automatic text back — is built, but it's in carrier verification right now, so it shows as "Coming soon" in the app until that completes. A voice agent that answers the call itself, WhatsApp and Telegram are on the roadmap — they do not exist yet, and we won't pretend otherwise.

"No hallucinations" claims

Nobody can honestly promise that, so we don't. What we build instead: retrieval-grounded replies from your own documents, "I don't know" over invention, human approval until you switch full-auto, escalation for the sensitive stuff, and one-click never-rules when something's wrong. Grounding, approval, escalation, correction — that's the real safety story.

If the "does" column fits, try it on your real inbox.

Free 14-day pilot of the full product, no card. And if something you need is in the wrong column — tell us. Founding users watch missing features get built.

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