Capabilities, honestly · updated 25 September 2026

What BLAM8 does — and what it doesn't.

Every AI product page says "yes" to everything. This one doesn't. Below is the straight list — what works today, where the honest boundaries are, and what BLAM8 deliberately isn't (with pointers to the tools that are). The agent itself is built to hold a draft and ask rather than make things up; its product page should behave the same way. This page is updated as features ship.

Everything in the "does" column has been run end to end on 8 kinds of business — the worked setups are on the setups pages, and the whole pipeline is drawn node by node on the architecture page.

✅ Does today

One loop, in order: the email is answered, the job is booked, the quote goes out, the invoice is raised and chased, and the CRM writes itself. Each card is live on every account unless it says Pro or Pro + Concierge.

1 · The email agent — replies in your voice, from your facts

  • ✓Answers inbound customer email in your configured voice — tone, sign-off, example replies it matches — on Outlook & Gmail (secure OAuth, never a stored password)
  • ✓Grounded in your own knowledge — prices, policies, FAQs, the rules of your trade — which can be drafted from your website in one step and reviewed before it's saved
  • ✓When the answer isn't in your knowledge, the draft holds and a card asks you the one question; answer it once and it becomes knowledge, and the reply is redrafted with it
  • ✓Draft-first approval queue — nothing sends without a human until you switch auto-send on, per mailbox; a reply already sent is redrafted as text only, never re-sent
  • ✓A new account holds its drafts until you've checked the setup and said go; three unsent drafts to one contact pause that contact
  • ✓Remembers the whole conversation across days; tracks who you're talking to (name & company) across a thread, and gathers the booking details into one pinned card per thread
  • ✓Standing never-rules: thumbs-down a bad line, say what's wrong, one click — it never writes it again
  • ✓Learns from your edits: change a draft in a way that matters and, after it sends, BLAM8 offers to save the change as knowledge or as an always/never rule — you confirm, nothing is saved silently, and a typo or a swapped greeting asks nothing
  • ✓Escalation rules that hold sensitive threads for a human, even on auto-send; on Pro and above, heated customers are always held; no-reply senders auto-skipped
  • ✓A promise the agent can't keep isn't sent: a reply that says "I'll hold that for you" has to have placed the hold first, and a placeholder is never an answer to a booking question
  • ✓EU AI Act-ready (Art 50): replies the agent sends by itself carry an AI disclosure, on by default — replies you approve are your own human communication

2 · The diary — holds that can't double-book, in your shape

  • ✓Books real jobs from the email conversation against a live diary — timed slots, arrival windows, half-days, whole days, multi-night stays, weekly series that skip half-term
  • ✓Capacity in your units — vans, bays, engineers, class places — with travel gaps and notice periods you set; atomic holds, so two requests in the same second cannot take one slot
  • ✓The offer is the hold: a slot the agent offers a customer is reserved while they decide, and released when they don't
  • ✓Never books a date or a time nobody chose: every held date is one the customer named or the diary offered; a missing time reserves the space and asks
  • ✓When it's full, you choose: hold the space while details come in (on by default); it can also offer the nearest opening, or keep a waiting list
  • ✓A follow-up that changes nothing never re-books or re-quotes
  • ✓Hard-refuses to confirm a booking until your required details are gathered — you define what "ready to book" means, and a customer's "none" counts as an answer
  • ✓One hold per visit: two cars, two dogs or two children on the same email each get their own booking
  • ✓A move is re-checked like a new booking — if the new slot doesn't fit, it says no and offers times that do
  • ✓Appointments and stays in one diary: a meet & greet and a trial night can come from one email
  • ✓A stay can be extended, shortened or moved: the price follows the nights, and an extra night gets its own draft invoice
  • ✓Outlook / Google Calendar sync: confirmed jobs land in your calendar, confirmed in the same email thread; your calendar's busy times block the diary
  • ✓"On my way": one tap on the job page tells whoever is on site the ETA — an ETA, not a promise the job is done

3 · Quotes — drafted from the thread, accepted online

  • ✓A quote document drafted from the email, with optional lines and a deposit percentage — on every plan
  • ✓The customer accepts on a public page by typing their name; the deposit invoice is raised on acceptance, carrying their PO reference through
  • ✓Quotes cluster into deals with a stage and a value; the reply that carries a quote is labelled Replied and flips back to Needs Reply the moment the customer answers
  • ✓A quote that goes quiet is chased for you — the chase drafts land in your queue like any other reply
  • ✓A quote never promises a deposit you haven't set up, and never quotes a price that isn't in your knowledge

4 · Getting paid — invoices raised, paid, chased, handed to your accountant

  • ✓Invoices raised from the job or the quote — edit lines, email the PDF, mark paid — with your VAT treatment and your terms, on every plan
  • ✓Paid by card through your own Stripe account, or by bank transfer; the customer sees and pays their invoices in the portal
  • ✓Settings you choose: a deposit to secure the booking, a higher deposit on peak dates, the balance billed the day before collection, and no separate quote when the diary already set the price
  • ✓Overdue invoices chase themselves at 7, 14 and 30 days, in a register that firms up each time — statutory interest mentioned, never invented — and the chase stands down the moment the customer writes back
  • ✓A chase never names a payment route you don't offer, and never invents a figure that isn't on the invoice
  • ✓Money: the cashflow view — quoted, accepted-not-yet-invoiced, invoiced, paid, overdue — as a funnel, month by month
  • ✓Accountant hand-off: one export per month or per Making Tax Digital quarter, in the format Xero, QuickBooks and bookkeepers import; your existing Xero history imports from two CSV files

5 · The self-filling CRM (Pro) — no typing

  • ✓New enquiries become contacts; several people at one firm roll up into a company; quotes cluster into deals; every promise, from both sides, is logged with a due date
  • ✓Documents: certificates, photos and PDFs sent by email are filed on the contact's record, linked to the booking they belong to
  • ✓Job parties: a landlord who pays, a tenant on site, an agent kept informed — name them and the invoice, the certificate and the day-before reminder each go to the right person; a "the landlord pays" read from an email is never acted on until you confirm it
  • ✓Customer mood: each contact carries a live temperature read from their own words, with the trend; frustrated customers are flagged, the agent's register changes to match, and a heated thread is always held for you
  • ✓Gone quiet for two weeks? The check-in is drafted for you, one click to send; follow-up sequences run the same way
  • ✓Pre-fills quietly on every account from day one, so it opens already populated the day you upgrade

6 · Dependants, packages & progress (Pro)

  • ✓Dependants: each pet, child, car, property or tub is its own record under the customer — name the kind and what to know about each one, and the facts are read from the emails, not typed
  • ✓A booking is about something that belongs to the customer: the Golf's MOT and the Fiesta's are two bookings; a vaccination record that's lapsed holds a kennel stay back until it's renewed
  • ✓A certificate sent as a PDF is read, labelled and filed on the right pet, child or vehicle; its expiry has to cover the whole booking, not just the first day; a new fact fills itself in, a changed one asks you first
  • ✓Expiries that recall: an MOT date, a certificate, a vaccination — when one is due and nothing is booked, a reminder is drafted in your words; once a visit is booked, silence
  • ✓Certificates on contacts too: a dated field that expires, recalled the number of days ahead you choose
  • ✓Packages: sell ten sessions on an invoice and the credits appear the moment it's issued; attendance, late cancellations and no-shows spend them by rules you set — the agent and the portal both know the balance, and Money shows what's sold and still unspent
  • ✓Progress: a ladder of stages (a swim stage, a grade) the teacher moves with one tap, with the message to the parent drafted

7 · Customer portal — for the customers you already have

  • ✓Your customers, the ones your emails already reach, can check, move and pay their bookings and ask questions by conversation at blam8.com/c/your-business, a mobile-first page with your banner
  • ✓They get in with the reference code (YOURBIZ-XXXX) on every email BLAM8 sends, or a code sent to the address you hold; never taken on trust
  • ✓Strangers are turned away: someone who isn't on your books is told the page is for your customers, and never reaches the AI
  • ✓A move is checked against the real diary like a new booking, and a second dependant on the same visit adds to the booking rather than duplicating it
  • ✓Questions about services and pricing are answered from your knowledge base — with a "quote prices in the portal" toggle if you'd rather take details for a personal quote
  • ✓Nothing is lost between channels: the portal conversation lands in the email thread, a customer's note on their own booking reaches you, and anything the AI can't handle is passed to your inbox with a push notification

8 · People — your team, on every plan

  • ✓Your team in one list, including people who never sign in
  • ✓Choose what each person can see and do: owner, manager, staff or accountant
  • ✓"View as": see the app exactly as one of your people sees it
  • ✓Put one person on a job, or several if you switch that on
  • ✓No seat charges: adding someone never changes your bill

9 · The Concierge (Pro + Concierge) — say it, see the card, confirm

  • ✓Ask it anything about your business — it answers from your inbox, CRM, diary, money and knowledge base: "What needs replying to today?", "Who owes me?", "What's my Thursday booking?"
  • ✓The person icon opens her; hold it for a second to talk to her out loud, hands-free
  • ✓Say it and she drafts the card: draft or send an email, block or reopen days, change a stay, update a pet's (or any dependant's) details, ask for a renewal, delegate a job to one of your people
  • ✓Also: move or cancel a booking, chase, and several at once
  • ✓Nothing happens until you confirm the card, and every step lands in the audit log; a card you didn't answer waits (⏳) and comes back rebuilt against today's diary, and what's done is listed (✓)
  • ✓She knows who's asking and what they may do
  • ✓Shows its working: each answer carries the trail of what it looked up and which knowledge it stood on
  • ✓The morning brief is her first message of the day
  • ✓Fills your onboarding from a chat, and turns any bad draft into a rule or a knowledge fix

The Concierge comes with Pro + Concierge (£249/mo) and is open during the free trial. Starter and Pro keep App help in the search box, for how-to-use-the-app questions. Daily fair-use caps apply to the assistant.

10 · Smart inbox — self-organising labels

  • ✓Every incoming email is categorised the moment it's ingested — before the draft is even generated — into six labels: Needs Reply, Draft Ready, Replied, Booked, FYI (receipts, newsletters — no action needed) and Automated (system mail, correctly skipped)
  • ✓Labels follow the job, not just the mail: a new enquiry is Needs Reply, becomes Draft Ready when the reply is drafted, Replied when a reply goes out — and flips back to Needs Reply the moment the customer answers
  • ✓Instant: new mail appears the moment it lands, no refresh; the thread shows where each conversation stands and why you're needed
  • ✓No rules to set up, and zero extra AI cost — classification rides the draft-generation call that runs anyway; click any label chip to override it

11 · Today, notifications & the installable app

  • ✓Today is a deck of cards, one per thing that needs you — a draft ready, a portal booking, an overdue invoice, a recall due, a mailbox that stopped syncing — in an order you set by topic; a card settles itself when the thing is done
  • ✓The morning brief: the day in plain words, on Today, as a push and, on Pro + Concierge, as the Concierge's first message
  • ✓Search from the top bar; pull down to refresh on any screen
  • ✓Notifications per topic, not one switch for twenty kinds: choose what reaches your phone and what reaches your inbox as a morning brief
  • ✓Connection health: a mailbox or calendar that stops syncing reaches you within the hour, not when a customer complains
  • ✓BLAM8 is a Progressive Web App — install it on your phone, desktop or tablet straight from Chrome, Edge or Safari; no app store, no download, no update prompts; Mac, Windows, iOS and Android
  • ✓Opens in its own window with shortcuts straight to Inbox, CRM, Diary or (on Pro + Concierge) the Concierge; push notifications say who's waiting, "Draft ready — [customer name]"; the app shell loads from cache with a clear offline banner

12 · Setup — configuration, not code

  • ✓Point it at your website and it drafts your knowledge for review; a knowledge interview asks the questions your website didn't answer
  • ✓The setup assistant proposes your diary shape, services, booking checklist, dependants and pipeline from a few questions; the walk-through ends on Today with the loop running
  • ✓Learn your voice from your sent email in one click at setup; multiple mailboxes, each with its own persona — £39/mo per mailbox beyond your plan's included one
  • ✓Worked setups for 8 kinds of business — Plumbing & heating engineers, Stonemasons & memorial masons, Kennels, dog daycare & boarding, Farriers, Hot tub servicing, MOT and service garages, Children's swim schools, Driving instructors — each run through the live system end to end, with the honest gaps written down and fixed

13 · Your data

  • ✓UK-hosted database; the app runs in the EU (Frankfurt); built around UK GDPR, with the full sub-processor list public before you sign up
  • ✓One isolated tenant per company with row-level security; every agent action, proposal and execution in an audit log
  • ✓Leave with everything: one download — contacts, invoices, quotes, diary, knowledge — and it still works after you cancel
  • ✓The price you join on is the price you keep; no per-seat pricing; nothing you're already paying for moves up-tier on you

Industry modules — with founding partners only, not on public sale

Beyond the loop above, deeper operations modules exist for trades (engineers with skills, emergency triage, rate-card pricing, job board), logistics (pallet orders read from the email, capacity and legal payload per vehicle checked atomically, routing, driver run sheets, tracking links, driver-hours and vehicle compliance), practices, storefronts, asset hire, wholesale and events. They work, and they are deliberately early: each is shaped hands-on with a founding partner, one industry at a time, and none is sold on the website. The core loop is what every account runs and what every worked setup proves. If your business needs the depth, email hello@blam8.com and tell us what you run.

◐ Partial — with the honest boundary

Scheduling is customer-facing, not an executive assistant

It solves capacity: appointments, jobs, engineers, vehicles, bays, class places, holds. It does not coordinate your team's internal 1:1s, protect deep-work blocks, or optimise meetings across time zones — that's calendar-assistant territory, a different product.

Travel: buffers yes, route optimisation not yet

You can set travel time between jobs today, and "On my way" sends an ETA. A route-optimised "book my day back-to-back around the map" assistant is a planned paid add-on — planned means direction, not a dated promise.

Money: quote-to-cash yes, bookkeeping no

Quotes, deposits, invoices, card and bank payment, chasing and the accountant export are all here. BLAM8 is not a ledger: no bank feeds, no reconciliation, no VAT return, no Making Tax Digital submission. It hands your accountant clean months and quarters and lets Xero or QuickBooks do the accounting.

Certificates: PDFs yes, photos not yet

A certificate or vaccination card sent as a PDF is read, dated and filed on the right record. A photo of a card isn't read yet: check it and add the date yourself.

Gmail: sign-in open, inbox connection by invite

Sign in with Microsoft or Google, open to everyone. Connecting a Microsoft 365 / Outlook mailbox is open to everyone. Connecting a Gmail inbox is invite-only while our Google verification completes — request an invite from the connect step.

Industry modules — real, early, not for sale

The trades and logistics modules are the most worn-in; practice, storefront, asset hire, wholesale and events modules exist and are being shaped with founding partners. None is on public sale, and every business type we have proven end to end ran on the core loop alone. Construction and recruitment run the core loop with tuned vocabulary and have no bespoke module.

Tracking links, not telematics

Delivery customers on the logistics module get live tracking links. BLAM8 does not integrate with vehicle GPS/telematics hardware, tachographs, or DVLA systems.

✕ Doesn't do — and where to go instead

Marketing campaigns & newsletters

BLAM8 answers email; it doesn't broadcast it. It will draft a check-in to one contact who has gone quiet, chase one unpaid invoice, remind one customer that a certificate is due — one person, one reason, each approved by you. Campaigns to a list are Mailchimp's category — our honest comparison. Plenty of businesses run both; they don't overlap.

Cross-app workflow plumbing

No Notion, Slack or third-party CRM connectors, and no build-your-own pipelines. "Email → CRM → Notion → Slack" is Zapier's category — our honest comparison. The integration surface is Outlook/Gmail, Outlook/Google Calendar, Stripe payments, the accountant export for Xero, QuickBooks and bookkeepers, and a Xero history import. Within its own suite, email → diary → quote → invoice → CRM is fully connected with an audit log; that's the bridge we do run.

Phone answering, WhatsApp, Telegram — and SMS, for now

BLAM8 doesn't answer your phone. It answers email and runs the diary, and the Concierge's voice is for you, not your callers. SMS and missed-call text-back are built and being tested; they switch on when testing is done. WhatsApp and Telegram do not exist yet, and we won't pretend otherwise.

"No hallucinations" claims

Nobody can honestly promise that, so we don't. What we build instead: replies grounded in your own knowledge; a draft that holds and asks you the one question when the answer isn't there, instead of inventing one; a diary that can't be talked into a slot it doesn't have; a chase that never names a payment route you don't offer; human approval until you switch auto-send on; escalation for the sensitive stuff; and one-click never-rules when something's wrong. Grounding, holding, approval, escalation, correction — that's the real safety story, written down on its own page.

If the "does" column fits, try it on your real inbox.

Free trial of the full product — every feature open, the Concierge included — for 14 days or 100 handled emails, whichever comes first. No card to start. And if something you need is in the wrong column, tell us: founding users watch missing features get built.